/* Agencias MKT México — estilo Apple: sistema tipográfico, materiales translúcidos, respuesta inmediata */
:root{
  /* Paleta de adigitalcreativo.com.mx */
  --ink:#000; --paper:#fff; --mist:#f3f4f8; --blue:#2b3cff; --blue-dk:#1c29c9; --sun:#ffd83d;
  --bg:#fff; --bg2:#f3f4f8; --card:#fff; --text:#000; --muted:#545869; --soft:#6b6f80;
  --line:#e2e4ec; --line2:#eceef4;
  --accent:#2b3cff; --accent-dk:#1c29c9; --link:#2b3cff; --accent-ink:#fff;
  --wa:#25d366; --wa-ink:#062b14; --wa-txt:#0b6b33; --wa-bg:rgba(37,211,102,.14);
  --chip:#e8eaf1; --chip-on:#000; --chip-on-ink:#fff;
  --nav:rgba(10,10,14,.9); --bar:rgba(243,244,248,.8);
  --shadow:0 1px 2px rgba(0,0,0,.04),0 8px 24px rgba(0,0,0,.06);
  --shadow-blue:0 10px 30px -6px rgba(43,60,255,.55);
  --r-lg:22px; --r:16px; --r-sm:10px;
  --wrap:1080px; --gut:clamp(16px,4vw,32px);
  --display:"Bricolage Grotesque","Arial Narrow",system-ui,sans-serif;
  --font:"Onest",system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  --mono:ui-monospace,"SF Mono",SFMono-Regular,Menlo,Consolas,monospace;
  color-scheme:light;
}
*,*::before,*::after{box-sizing:border-box}
[hidden]{display:none!important}
html{overflow-x:clip;-webkit-text-size-adjust:100%;scroll-behavior:smooth;scroll-padding-top:72px}
body{margin:0;background:var(--bg);color:var(--text);font:400 1.0625rem/1.55 var(--font);letter-spacing:0;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
img,svg,iframe{max-width:100%;display:block}
a{color:var(--link);text-decoration:none}
a:hover{text-decoration:underline;text-underline-offset:.15em}
h1,h2,h3{margin:0;font-weight:700;color:var(--text);font-family:var(--display);font-optical-sizing:auto}
p{margin:0}
.wrap{max-width:var(--wrap);margin:0 auto;padding:0 var(--gut)}
.skip{position:absolute;left:-999px;top:8px;background:var(--text);color:var(--bg);padding:8px 14px;border-radius:999px;z-index:99}
.skip:focus{left:12px}
:focus-visible{outline:3px solid var(--accent);outline-offset:2px;border-radius:6px}

/* ——— Navegación translúcida ——— */
.nav{position:sticky;top:0;z-index:50;color:#fff;background:var(--nav);-webkit-backdrop-filter:saturate(180%) blur(20px);backdrop-filter:saturate(180%) blur(20px);border-bottom:1px solid transparent;transition:border-color .2s}
.nav[data-scrolled]{border-bottom-color:rgba(255,255,255,.08)}
.nav-in{display:flex;align-items:center;gap:20px;height:52px}
.brand{display:flex;align-items:center;gap:8px;color:#fff;font-family:var(--display);font-weight:700;font-size:1rem;letter-spacing:-.02em;white-space:nowrap}
.brand svg path{fill:var(--sun)}.brand svg circle{fill:#0a0a0e}
.brand:hover{text-decoration:none}
.brand svg{width:20px;height:20px}
.nav-links{display:flex;gap:22px;margin-left:auto;list-style:none;padding:0;margin-top:0;margin-bottom:0}
.nav-links a{color:#fff;opacity:.78;font-size:.8125rem;letter-spacing:0}
.nav-links a:hover{opacity:1;text-decoration:none}
.nav-cta{font-size:.8125rem;font-weight:600;background:var(--accent);color:#fff;padding:6px 14px;border-radius:999px;white-space:nowrap;letter-spacing:0}
.nav-cta:hover{text-decoration:none;background:var(--accent-dk)}
@media (max-width:760px){
  .nav-in{flex-wrap:wrap;height:auto;padding-top:10px;gap:6px 12px}
  .nav-cta{margin-left:auto}
  .nav-links{order:3;width:100%;margin:0;gap:18px;overflow-x:auto;padding:6px 0 10px;scrollbar-width:none}
  .nav-links::-webkit-scrollbar{display:none}
  .nav-links a{white-space:nowrap}
}

/* ——— Migas ——— */
.crumbs{font-size:.8125rem;color:var(--muted);padding-top:18px;letter-spacing:0}
.crumbs ol{list-style:none;margin:0;padding:0;display:flex;flex-wrap:wrap;gap:6px}
.crumbs li+li::before{content:"›";margin-right:6px;color:#b7bbc9}
.crumbs a{color:var(--muted)}
.crumbs [aria-current]{color:var(--text)}

/* ——— Hero ——— */
.hero{padding-top:clamp(40px,8vw,88px);padding-bottom:clamp(28px,5vw,48px)}
.eyebrow{display:inline-block;font-size:.875rem;font-weight:600;color:var(--accent);letter-spacing:0;margin-bottom:14px}
.display{font-size:clamp(2.5rem,7vw,4.75rem);line-height:1.02;letter-spacing:-.035em;font-weight:800;max-width:16ch}
.display em,.h2 em{font-style:normal;color:var(--accent)}
.lead{font-size:clamp(1.125rem,2.2vw,1.375rem);line-height:1.42;color:var(--muted);max-width:40ch;margin-top:18px;letter-spacing:-.015em}
.hero-acts{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:0 24px;border-radius:999px;font:600 1rem/1 var(--font);letter-spacing:0;border:0;cursor:pointer;transition:transform .1s ease-out,filter .15s;-webkit-tap-highlight-color:transparent;touch-action:manipulation}
.btn:hover{text-decoration:none}
.btn:active,.pill:active,.chip:active,.card:active{transform:scale(.97)}
.btn-primary{background:var(--accent);color:#fff;box-shadow:var(--shadow-blue)}
.btn-primary:hover{background:var(--accent-dk)}
.btn-ghost{background:transparent;color:var(--link);box-shadow:inset 0 0 0 1px var(--link)}
.btn-wa{background:var(--wa);color:var(--wa-ink)}

/* ——— Indicadores ——— */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:1px;background:var(--line);border-radius:var(--r-lg);overflow:hidden;margin-top:clamp(32px,5vw,48px)}
.stat{background:var(--bg2);padding:20px 22px}
.stat b{display:block;font-family:var(--display);font-size:clamp(1.75rem,4vw,2.5rem);font-weight:700;letter-spacing:-.03em;line-height:1.1;font-variant-numeric:tabular-nums}
.stat span{font-size:.875rem;color:var(--muted);letter-spacing:0}
@media (max-width:640px){.stats{grid-template-columns:repeat(2,1fr)}}

/* ——— Secciones ——— */
.sec{padding:clamp(48px,8vw,88px) 0}
.sec-alt{background:var(--bg2)}
.h2{font-size:clamp(1.75rem,4vw,2.5rem);line-height:1.1;letter-spacing:-.03em}
.sec-head{display:flex;flex-wrap:wrap;align-items:flex-end;justify-content:space-between;gap:12px 24px;margin-bottom:24px}
.sec-head p{color:var(--muted);max-width:52ch}
.sub{color:var(--muted);margin-top:10px;max-width:60ch}

/* ——— Barra de filtros (material) ——— */
.bar{position:sticky;top:52px;z-index:20;margin:0 calc(var(--gut)*-1);padding:12px var(--gut);background:var(--bar);-webkit-backdrop-filter:saturate(180%) blur(20px);backdrop-filter:saturate(180%) blur(20px)}
@media (max-width:760px){.select{flex:1 1 40%}.bar{position:static;background:transparent;-webkit-backdrop-filter:none;backdrop-filter:none;padding-top:0}}
.bar-row{display:flex;flex-wrap:wrap;gap:10px;align-items:center}
.field{position:relative;flex:1 1 260px}
.field svg{position:absolute;left:14px;top:50%;width:17px;height:17px;transform:translateY(-50%);color:var(--soft);pointer-events:none}
.input,.select{width:100%;height:44px;border-radius:12px;border:1px solid #c9ccd8;background:var(--card);color:var(--text);font:400 1rem var(--font);letter-spacing:-.01em;padding:0 14px}
.field .input{padding-left:40px}
.input::placeholder{color:var(--soft)}
.select{width:auto;flex:0 1 auto;padding-right:34px;appearance:none;-webkit-appearance:none;background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 8'%3E%3Cpath d='M1 1.5l5 5 5-5' stroke='%2386868b' stroke-width='1.6' fill='none' stroke-linecap='round'/%3E%3C/svg%3E");background-repeat:no-repeat;background-position:right 13px center;background-size:11px}
.toggle{display:inline-flex;align-items:center;gap:8px;font-size:.9375rem;color:var(--text);cursor:pointer;user-select:none;white-space:nowrap}
.toggle input{appearance:none;-webkit-appearance:none;width:44px;height:26px;border-radius:999px;background:var(--chip);position:relative;cursor:pointer;transition:background .25s;margin:0;flex:none}
.toggle input::after{content:"";position:absolute;top:2px;left:2px;width:22px;height:22px;border-radius:50%;background:#fff;box-shadow:0 2px 4px rgba(0,0,0,.2);transition:transform .3s cubic-bezier(.3,1.3,.5,1)}
.toggle input:checked{background:var(--wa)}
.toggle input:checked::after{transform:translateX(18px)}
.chips{display:flex;gap:8px;overflow-x:auto;padding:12px 0 2px;scroll-snap-type:x proximity;scrollbar-width:none;-webkit-mask-image:linear-gradient(90deg,#000 92%,transparent);mask-image:linear-gradient(90deg,#000 92%,transparent)}
.chips::-webkit-scrollbar{display:none}
.chip{flex:none;scroll-snap-align:start;border:0;background:var(--chip);color:var(--text);font:500 .875rem/1 var(--font);letter-spacing:0;padding:9px 14px;border-radius:999px;cursor:pointer;transition:transform .1s ease-out,background .2s,color .2s;white-space:nowrap}
.chip small{color:var(--soft);font-weight:400;margin-left:4px}
.chip[aria-pressed="true"]{background:var(--chip-on);color:var(--chip-on-ink)}
.chip[aria-pressed="true"] small{color:inherit;opacity:.7}
.count{font-size:.875rem;color:var(--muted);margin:18px 0 0;letter-spacing:0}

/* ——— Grupos y tarjetas ——— */
.group{margin-top:44px}
.group-head{display:flex;flex-wrap:wrap;align-items:baseline;justify-content:space-between;gap:6px 16px;padding-bottom:14px;border-bottom:1px solid var(--line);margin-bottom:16px}
.group-head h2,.group-head h3{font-size:clamp(1.25rem,2.6vw,1.625rem);letter-spacing:-.025em;line-height:1.2}
.group-head a,.group-head span{font-size:.9375rem;letter-spacing:-.01em}
.group-head span{color:var(--muted)}
.cards{display:grid;grid-template-columns:repeat(auto-fill,minmax(300px,1fr));gap:14px}
@media (max-width:360px){.cards{grid-template-columns:1fr}}
.card{position:relative;display:flex;flex-direction:column;gap:8px;background:var(--card);border-radius:var(--r-lg);padding:20px;box-shadow:var(--shadow);transition:transform .12s ease-out,box-shadow .25s}
.sec-alt .card{box-shadow:none}
.sec:not(.sec-alt) .card{box-shadow:none;border:1px solid var(--line)}
.card:hover{box-shadow:0 2px 6px rgba(0,0,0,.05),0 18px 40px rgba(28,41,201,.12);border-color:rgba(43,60,255,.35)}
.card-top{display:flex;justify-content:space-between;gap:10px;font-size:.8125rem;color:var(--muted);letter-spacing:0}
.num{font-family:var(--mono);font-size:.75rem;color:var(--soft);font-variant-numeric:tabular-nums}
.card h3{font-family:var(--display);font-size:1.1875rem;line-height:1.25;letter-spacing:-.02em;font-weight:600}
.card h3 a{color:var(--text)}
.card h3 a::after{content:"";position:absolute;inset:0;border-radius:inherit}
.card h3 a:hover{text-decoration:none}
.addr{font-size:.9375rem;color:var(--muted);line-height:1.4}
.tags{display:flex;flex-wrap:wrap;gap:6px;list-style:none;margin:2px 0 0;padding:0}
.tags li{font-size:.75rem;font-weight:500;color:var(--muted);background:var(--bg2);padding:4px 9px;border-radius:999px;letter-spacing:0}
.sec-alt .tags li{background:var(--chip)}
.acts{display:flex;flex-wrap:wrap;gap:8px;margin-top:auto;padding-top:10px;position:relative;z-index:1;align-items:center}
.pill{display:inline-flex;align-items:center;gap:6px;min-height:34px;padding:0 13px;border-radius:999px;background:var(--bg2);color:var(--text);font-size:.8125rem;font-weight:500;letter-spacing:0;transition:transform .1s ease-out,background .2s;white-space:nowrap}
.sec-alt .pill{background:var(--chip)}
.pill:hover{text-decoration:none;background:var(--chip)}
.pill svg{width:14px;height:14px;flex:none}
.pill.tel{font-variant-numeric:tabular-nums}
.pill.wa{background:var(--wa-bg);color:var(--wa-txt)}
.off{font-size:.8125rem;color:var(--soft);letter-spacing:0}
.more{margin-left:auto;font-size:.875rem;font-weight:500;letter-spacing:-.01em;white-space:nowrap}
.empty{text-align:center;padding:48px 16px;color:var(--muted)}
.load-more{display:flex;justify-content:center;margin-top:28px}

/* ——— Índices ——— */
.index{display:grid;grid-template-columns:repeat(auto-fill,minmax(230px,1fr));gap:0;background:var(--card);border:1px solid var(--line);border-radius:var(--r-lg);overflow:hidden;list-style:none;margin:0;padding:0}
.index li{background:var(--card);box-shadow:1px 0 0 var(--line),0 1px 0 var(--line)}
.sec-alt .index li{background:var(--card);box-shadow:1px 0 0 var(--line),0 1px 0 var(--line)}
.index a{display:flex;justify-content:space-between;align-items:flex-start;gap:12px;padding:16px 18px;color:var(--text);height:100%;transition:background .15s}
.index a:hover{text-decoration:none;background:var(--bg2)}
.index b{font-weight:600;letter-spacing:-.015em;display:block}
.index small{display:block;color:var(--muted);font-size:.8125rem;margin-top:2px;letter-spacing:0}
.index em{font-style:normal;font-variant-numeric:tabular-nums;color:var(--muted);font-size:.9375rem}
.links{display:flex;flex-wrap:wrap;gap:8px;list-style:none;margin:0;padding:0}
.links a{display:inline-flex;gap:6px;align-items:center;padding:9px 14px;border-radius:999px;background:var(--card);color:var(--text);font-size:.875rem;font-weight:500;letter-spacing:0;border:1px solid var(--line)}
.links a:hover{text-decoration:none;border-color:var(--soft)}
.links small{color:var(--soft);font-weight:400}

/* ——— Ficha ——— */
.facts{display:grid;grid-template-columns:minmax(120px,200px) 1fr;margin:0;border-top:1px solid var(--line)}
.facts dt,.facts dd{padding:14px 0;border-bottom:1px solid var(--line);margin:0}
.facts dt{color:var(--muted);font-size:.9375rem;padding-right:16px}
.facts dd{font-weight:500;word-break:break-word}
@media (max-width:560px){.facts{grid-template-columns:1fr}.facts dt{border-bottom:0;padding-bottom:0}.facts dd{padding-top:4px}}
.grid2{display:grid;grid-template-columns:1.1fr 1fr;gap:clamp(24px,4vw,48px);align-items:start}
@media (max-width:860px){.grid2{grid-template-columns:1fr}}
.map{border-radius:var(--r-lg);overflow:hidden;background:var(--bg2);aspect-ratio:4/3;border:1px solid var(--line)}
.map iframe{width:100%;height:100%;border:0}
.prose{max-width:68ch}
.prose h3{font-size:1.25rem;letter-spacing:-.02em;margin:28px 0 8px}
.prose p+p{margin-top:12px}
.prose p,.prose li{color:var(--muted)}
.prose strong{color:var(--text)}
.table-wrap{overflow-x:auto;border-radius:var(--r);border:1px solid var(--line);background:var(--card)}
table{border-collapse:collapse;width:100%;font-size:.9375rem}
th,td{text-align:left;padding:12px 16px;border-bottom:1px solid var(--line2);vertical-align:top}
th{font-weight:600;font-size:.8125rem;color:var(--muted);letter-spacing:0;background:var(--bg2)}
tr:last-child td{border-bottom:0}
tr[aria-current] td{background:var(--wa-bg)}
td.n{font-family:var(--mono);font-size:.8125rem;color:var(--soft)}
.callout{background:var(--card);border-radius:var(--r-lg);padding:24px;border:1px solid var(--line)}
.callout h3{font-size:1.125rem;letter-spacing:-.02em;margin-bottom:6px}
.callout p{color:var(--muted)}

/* ——— Preguntas ——— */
.faq{max-width:820px}
.faq details{border-bottom:1px solid var(--line)}
.faq summary{list-style:none;cursor:pointer;display:flex;justify-content:space-between;gap:16px;padding:22px 0;font-size:1.1875rem;font-weight:600;letter-spacing:-.02em;line-height:1.3}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";font-weight:300;font-size:1.5rem;line-height:1;color:var(--soft);transition:transform .3s cubic-bezier(.2,.8,.2,1)}
.faq details[open] summary::after{transform:rotate(45deg)}
.faq details p{color:var(--muted);padding:0 0 22px;max-width:64ch}

/* ——— Promo ——— */
.promo{background:#000;color:#f5f5f7;border-radius:28px;padding:clamp(32px,6vw,64px);display:grid;grid-template-columns:1.3fr 1fr;gap:32px;align-items:center;overflow:hidden;position:relative}
.promo .eyebrow{color:var(--sun)}
.promo h2{color:#f5f5f7;font-size:clamp(1.75rem,4vw,2.75rem);letter-spacing:-.03em;line-height:1.08}
.promo p{color:#c9ccd8;margin-top:14px;font-size:1.0625rem}
.promo ul{list-style:none;margin:0;padding:0;display:grid;gap:10px}
.promo li{display:flex;gap:10px;align-items:center;color:#f5f5f7;font-weight:500}
.promo li::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--sun);flex:none}
.promo .hero-acts{margin-top:24px}
@media (max-width:760px){.promo{grid-template-columns:1fr}}

/* ——— Formulario ——— */
.form{display:grid;grid-template-columns:1fr 1fr;gap:16px;max-width:760px}
.form .row{display:flex;flex-direction:column;gap:6px}
.form .full{grid-column:1/-1}
.form label{font-size:.875rem;font-weight:500;color:var(--muted);letter-spacing:0}
.form [aria-invalid="true"]{border-color:#c4122f;box-shadow:0 0 0 3px rgba(196,18,47,.15)}
.hint{color:var(--muted);font-size:.875rem;margin-top:10px}
@media (max-width:560px){.form{grid-template-columns:1fr}}

/* ——— Pie ——— */
.foot{background:var(--bg2);padding-bottom:calc(48px + 72px)!important;color:var(--muted);font-size:.8125rem;line-height:1.55;padding:40px 0 48px;letter-spacing:0}
.foot a{color:var(--text)}
.foot-note{padding-bottom:20px;border-bottom:1px solid var(--line);display:grid;gap:8px}
.foot-cols{display:grid;grid-template-columns:2fr 1fr;gap:28px;padding:24px 0;border-bottom:1px solid var(--line)}
.foot h2{font-size:.8125rem;font-weight:600;color:var(--text);margin-bottom:10px;letter-spacing:0}
.foot ul{list-style:none;margin:0;padding:0;columns:3;column-gap:20px}
.foot-cols div:last-child ul{columns:1}
.foot li{padding:3px 0;break-inside:avoid}
.foot-legal{display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px;padding-top:20px}
@media (max-width:760px){.foot-cols{grid-template-columns:1fr}.foot ul{columns:2}}

.toast{position:fixed;left:50%;bottom:24px;transform:translateX(-50%);background:rgba(29,29,31,.86);color:#fff;-webkit-backdrop-filter:blur(20px);backdrop-filter:blur(20px);padding:10px 18px;border-radius:999px;font-size:.875rem;z-index:99;box-shadow:0 8px 30px rgba(0,0,0,.25)}
.toast[hidden]{display:none}
.vh{position:absolute!important;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* ——— Movimiento de entrada (aparece una sola vez, sin bloquear) ——— */
@media (prefers-reduced-motion:no-preference){
  .hero>*{animation:rise .7s cubic-bezier(.2,.8,.2,1) both}
  .hero>*:nth-child(2){animation-delay:.05s}.hero>*:nth-child(3){animation-delay:.1s}.hero>*:nth-child(4){animation-delay:.15s}
  @keyframes rise{from{opacity:0;transform:translateY(14px)}}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{transition-duration:.01ms!important;animation:none!important}
  .btn:active,.pill:active,.chip:active,.card:active{transform:none}
}
@media (prefers-reduced-transparency:reduce){
  .nav{background:#0a0a0e;-webkit-backdrop-filter:none;backdrop-filter:none}
  .bar{background:var(--bg2);-webkit-backdrop-filter:none;backdrop-filter:none}
  .toast{background:#1d1d1f;-webkit-backdrop-filter:none;backdrop-filter:none}
  .hv-stats,.fab{-webkit-backdrop-filter:none;backdrop-filter:none}
  .hv-stats{background:#0c0c12}
}
@media (prefers-contrast:more){
  :root{--line:rgba(0,0,0,.4);--muted:#2a2d3a}
  .card,.pill,.chip,.input,.select{border:1px solid var(--text)}
}
@media print{.nav,.bar,.promo,.foot,.acts,.fab{display:none}}

/* ——— Hero con video (fondo de YouTube, sin controles ni título) ——— */
.hv{position:relative;isolation:isolate;overflow:hidden;background:#05050a;color:#fff;min-height:min(90svh,860px);display:flex;align-items:flex-end}
/* El video sube por debajo del encabezado translúcido */
main>.hv:first-child{margin-top:calc(var(--nav-h,52px)*-1);padding-top:var(--nav-h,52px)}
.hv-media{position:absolute;inset:0;z-index:-2;container-type:size;pointer-events:none}
.hv-poster{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;transform:scale(1.04)}
.hv-frame{position:absolute;inset:0;opacity:0;transition:opacity .9s cubic-bezier(.2,.8,.2,1)}
.hv.is-playing .hv-frame{opacity:1}
/* El iframe se agranda y recorta: la barra de título y la marca quedan fuera de cuadro */
.hv-frame iframe{position:absolute;top:50%;left:50%;width:max(100cqw,177.78cqh);height:max(56.25cqw,100cqh);transform:translate(-50%,-50%) scale(1.22);border:0;pointer-events:none}
.hv-scrim{position:absolute;inset:0;z-index:-1;background:
  radial-gradient(120% 80% at 15% 85%,rgba(0,0,0,.78),transparent 60%),
  linear-gradient(180deg,rgba(0,0,0,.55) 0%,rgba(0,0,0,.15) 35%,rgba(0,0,0,.35) 60%,rgba(0,0,0,.88) 100%)}
.hv-in{width:100%;padding-top:clamp(24px,4vw,40px);padding-bottom:clamp(28px,5vw,48px)}
.hv .crumbs{padding-top:0;margin-bottom:clamp(48px,12vh,120px);color:rgba(255,255,255,.7)}
.hv .crumbs a{color:rgba(255,255,255,.7)}
.hv .crumbs [aria-current]{color:#fff}
.hv .crumbs li+li::before{color:rgba(255,255,255,.45)}
.hv-eyebrow{display:inline-flex;align-items:center;gap:8px;font-size:.8125rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;color:#fff;background:rgba(255,255,255,.1);-webkit-backdrop-filter:blur(16px) saturate(180%);backdrop-filter:blur(16px) saturate(180%);border:1px solid rgba(255,255,255,.16);padding:7px 14px 7px 10px;border-radius:999px;margin-bottom:20px}
.hv-eyebrow i{width:8px;height:8px;border-radius:50%;background:var(--sun);box-shadow:0 0 0 4px rgba(255,216,61,.22)}
.hv .display{color:#fff;font-size:clamp(2.75rem,8.4vw,6rem);line-height:.98;letter-spacing:-.04em;max-width:13ch;text-wrap:balance}
.hv .display em{color:var(--sun)}
.hv .lead{color:rgba(255,255,255,.84);max-width:46ch;font-weight:400}
.hv .lead b{color:#fff;font-weight:600}
.hv .btn-ghost{color:#fff;box-shadow:inset 0 0 0 1.5px rgba(255,255,255,.55);background:rgba(255,255,255,.06);-webkit-backdrop-filter:blur(12px);backdrop-filter:blur(12px)}
.hv .btn-ghost:hover{background:rgba(255,255,255,.14)}
.hv-stats{display:grid;grid-template-columns:repeat(4,1fr);margin:clamp(36px,6vw,64px) 0 0;border-radius:var(--r-lg);overflow:hidden;background:rgba(12,12,18,.5);-webkit-backdrop-filter:blur(24px) saturate(180%);backdrop-filter:blur(24px) saturate(180%);border:1px solid rgba(255,255,255,.12);box-shadow:inset 0 1px 0 rgba(255,255,255,.1)}
.hv-stats>div{padding:18px 22px}
.hv-stats>div+div{border-left:1px solid rgba(255,255,255,.1)}
.hv-stats b{display:block;font-family:var(--display);font-size:clamp(1.75rem,4vw,2.5rem);font-weight:800;letter-spacing:-.03em;line-height:1.05;font-variant-numeric:tabular-nums;color:#fff}
.hv-stats span{font-size:.875rem;color:rgba(255,255,255,.72)}
@media (max-width:640px){
  .hv{min-height:min(92svh,780px)}
  .hv-stats{grid-template-columns:repeat(2,1fr)}
  .hv-stats>div:nth-child(3){border-left:0}
  .hv-stats>div:nth-child(n+3){border-top:1px solid rgba(255,255,255,.1)}
}
@media (prefers-reduced-motion:no-preference){
  .hv-in>*{animation:rise .8s cubic-bezier(.2,.8,.2,1) both}
  .hv-in>*:nth-child(2){animation-delay:.06s}.hv-in>*:nth-child(3){animation-delay:.12s}.hv-in>*:nth-child(4){animation-delay:.18s}.hv-in>*:nth-child(5){animation-delay:.24s}.hv-in>*:nth-child(6){animation-delay:.3s}
}

/* ——— Botón flotante aDigital ——— */
.fab{position:fixed;right:max(16px,env(safe-area-inset-right));bottom:max(16px,env(safe-area-inset-bottom));z-index:60;display:flex;align-items:center;gap:12px;padding:8px 18px 8px 8px;border-radius:999px;background:var(--accent);color:#fff;text-decoration:none;box-shadow:0 1px 0 rgba(255,255,255,.25) inset,0 14px 36px -8px rgba(43,60,255,.7),0 4px 12px rgba(0,0,0,.18);-webkit-tap-highlight-color:transparent;touch-action:manipulation;transition:transform .14s ease-out,background .2s,box-shadow .25s}
.fab:hover{text-decoration:none;background:var(--accent-dk);box-shadow:0 1px 0 rgba(255,255,255,.25) inset,0 18px 44px -8px rgba(43,60,255,.85),0 4px 12px rgba(0,0,0,.2)}
.fab:active{transform:scale(.96)}
.fab:focus-visible{outline:3px solid var(--sun);outline-offset:3px;border-radius:999px}
.fab-ico{position:relative;flex:none;width:40px;height:40px;border-radius:50%;background:var(--sun);color:#000;display:grid;place-items:center}
.fab-ico svg{width:20px;height:20px}
.fab-ico::after{content:"";position:absolute;inset:0;border-radius:inherit;box-shadow:0 0 0 0 rgba(255,216,61,.65)}
.fab-txt{display:flex;flex-direction:column;line-height:1.15}
.fab-txt small{font-size:.75rem;font-weight:500;opacity:.85}
.fab-txt b{font-family:var(--display);font-size:1rem;font-weight:700;letter-spacing:-.01em}
.fab-arr{width:16px;height:16px;flex:none;transition:transform .2s cubic-bezier(.2,.8,.2,1)}
.fab:hover .fab-arr{transform:translateX(3px)}
@media (prefers-reduced-motion:no-preference){
  .fab{animation:fab-in .7s cubic-bezier(.34,1.35,.5,1) .8s both}
  .fab-ico::after{animation:fab-pulse 2.2s ease-out 1.6s 4}
  @keyframes fab-in{from{opacity:0;transform:translateY(24px) scale(.9)}}
  @keyframes fab-pulse{0%{box-shadow:0 0 0 0 rgba(255,216,61,.65)}80%,100%{box-shadow:0 0 0 14px rgba(255,216,61,0)}}
}
@media (max-width:480px){
  .fab{padding:6px 14px 6px 6px;gap:10px}
  .fab-ico{width:36px;height:36px}
  .fab-txt b{font-size:.9375rem}
  .toast{bottom:88px}
}

/* SEO 2026-10-23 */
.hv-meta{margin-top:18px;font-size:.875rem;color:rgba(255,255,255,.72)}
.hv-meta a{color:#fff;text-decoration:underline;text-underline-offset:3px}
.prose ol.steps{margin:12px 0 0;padding-left:1.25em;display:grid;gap:10px}
.prose ol.steps li{padding-left:4px}
[data-pillar]{display:block;margin-top:8px;font-size:.9375rem}

/* mejoras SEO: columna de ciudades en el pie */
.foot-cols{grid-template-columns:2fr 1.3fr 1fr}
.foot-cols .foot-cities ul{columns:2}
@media (max-width:760px){.foot-cols{grid-template-columns:1fr}.foot-cols .foot-cities ul{columns:2}}
.meth-stats{display:grid;grid-template-columns:repeat(auto-fit,minmax(150px,1fr));gap:16px;margin:24px 0}
.meth-stats div{border:1px solid var(--line);border-radius:14px;padding:16px}
.meth-stats b{display:block;font-size:1.75rem}
.meth h2{margin:44px 0 12px}.meth h2:first-child{margin-top:0}
